First, let me explain. It's what I do.
Companies and organizations hire me to soak up their latest inventions, their next software app or their market-changing program. Then I bring them ideas, words, conversations and campaigns that get customers to pay attention. In all my work, my goal is to be authentic, original, on-target and purposeful.
I've been writing about and marketing technology for a long time, across many industries. I've defined brands, personas, buyer journeys and content strategies. I've prepared strategic documents like creative briefs and presentations, and cranked out hard-working assets ranging from white papers and LinkedIn posts. I've led creative teams to develop integrated campaigns that built audiences and won awards. It fascinating. It's fun.
In fact, I'm thrilled by new ideas and technologies that may make our world a cleaner, more efficient, more equitable home. With so much innovation hitting the street, this is a great time to be a marketing geek.
If you want to work with a writer, creative director and marketer who can grok your business and your market, and then help you make the connection, then please send me a note.
WRITER | CREATIVE DIRECTOR | LinkedIn
"David has that all-too-rare set of talents that companies crave: careful listener, creative thinker, technology deep diver, big-picture strategist, and clear communicator. He’s the whole package - and the real deal." - Carl Guess, Executive Presentation Coach