We have just one amazing home planet, and a million ways that motivated people are working to protect it. My job is to craft the stories of the new technologies, business models and programs that will mitigate climate change, improve access to clean affordable energy, encourage equity and leave this blue ball in better shape.
Writer
With a couple of degrees in engineering, and a couple of decades in journalism, advertising and marketing, I bring a quick understanding and broad perspective to create communications that help people understand clean technology--and what they should do about it.
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Creative Director
As a leader within creative agencies and technology firms, I've learned how to build, inspire and coerce teams of writers, designers and technologists to launch complex campaigns that, to the audience, are clear and compelling. It boils down trust, respect and caring about the one's impact. See more.
Blogger
I'm lucky enough to observe and interact with many of the people who are transforming how we use our world, resources and human talent for the common good. Coming up for air between these exciting projects, I contribute my humble experiences in what is possible and what is necessary for the future. Imagine more.
I've been writing about and marketing technology for a long time, across many industries. I've defined brands, personas, buyer journeys and content strategies. I've prepared strategic documents like creative briefs and presentations, and cranked out hard-working assets ranging from white papers and LinkedIn posts. I've led creative teams to develop integrated campaigns that built audiences and won awards. It fascinating. It's fun.
In fact, I'm thrilled by new ideas and technologies that may make our world a cleaner, more efficient, more equitable home. With so much innovation hitting the street, this is a great time to be a marketing geek.
If you want to work with a writer, creative director and marketer who can value your business and your market, and then help you make the connection, then please send me a note.
WRITER | CREATIVE DIRECTOR | LinkedIn
"David has that all-too-rare set of talents that companies crave: careful listener, creative thinker, technology deep diver, big-picture strategist, and clear communicator. He’s the whole package - and the real deal." - Carl Guess, Executive Presentation Coach
Top photo source: PXHere Blogger photo: Rocky Mountain Institute