3 Reasons Why Sustainability is Now Fundamental to B2B Marketing of Technology

Marketing deep tech is hard enough, with its incessant innovation, bulwark of buzzwords, and morphing markets.

Why should we make room for sustainability?

The Union of Concerned Scientists puts the case well: the climate crisis “is upon us, and it’s causing a wide range of impacts that will affect virtually every human on Earth in increasingly severe ways. The range of impacts makes it one of the most urgent issues facing humanity today.”

That is reason enough.

But I ask tech B2B marketers to see sustainability as not just a moral imperative, but also a practical one. See my full post on Medium, with examples from my work helping ZincFive and ITRenew promote their technologies that make sense for their markets and our planet.

Read my sustainability in B2B marketing post on Medium.