I've had the chance to lead projects for many companies, from really big brands to three-person start-ups. They all have the same challenge: to say something that matters to people they want to do business with. It helps having the writer mindset, because that's where the essence of the message takes form. Then the exhilarating part: leading the artists, the videographers, writers, producers, art directors, and project managers as we launch the idea into the world.
"With unparalleled integrity and calm demeanor, David brings a steady hand and uncommon warmth to his role as associate creative director, guiding both art directors and writers to elevate their craft. And no matter how challenging the project or client needs, David always brings his A game and a positive attitude." - Carmen Hill, content strategise and writer
Kohler Power Sustainable Future Campaign - copy, web and content
At Publitek, I was the creative director and copywriter for a series of launches around new products and services that give customers of Kohler Power more options for reducing the environmental impact of their big generators. Until we have an abundance of energy storage options and/or green hydrogen fuel cells, the world needs cleaner backup generators to stay online. Starting with the “Sustainable Future” theme, our team produced messaging, visuals, written content, video, ebooks and inforgraphics, all served up through a series of inter-twined microsites. In addition to producing and wireframing the microsites, I wrote the associated advertising, email and social media outreach to let the world know.
Environment Defense Fund Grid Modernization Report
EDF works with a partners at the federal and state levels to encourage cost-effective upgrades that make the electric power system not only more efficient and resilient, but also more capable of incorporate renewable energy sources. I worked with EDF and Enertec Development to produce its Grid Modernization report, outlining the six ways that modernizing the grid is good for our economy and our future.
Grid Forward Branding
After providing marketing direction for Smart Grid Northwest for a year and a half, I was ready to lead the rebrand the organization as Grid Forward. Grid Forward brings together a range of stakeholders (utilities, tech providers, regulators, advocates and others) to figure out how to build our future energy grid from a range of new techniques (renewables, energy storage, demand response, EVs and many more). In other words, our members are bringing many disparate ideas and technologies into a harmony that serves decarbonization, equity, resiliency and efficiency. That’s where our visual identity, and focus on outcomes, have landed. See the Grid Forward website and the home for our signature GridFWD event.
Quona Capital Annual Report
This segment-leading impact investment firm decided it needed an annual report equal to the good works it was doing across the globe. I produced and edited this 40+ page report that showed just how big and beautiful their fin-tech investments are for expanding financial inclusion to the underserved in Africa, Asia and the Americas.
Brocade Who Knew? commercial
Brocade needed to introduce its New IP vision to a new market: government agencies. We took the static, web-only visual brand and brought it to life for the first time in this commercial. I was creative director for the internal team and external animation agency.
Tripwire Battlethreat campaign
The corporate security market is fierce, so when Tripwire needed a campaign for its new cyberthreat products, we went to war. I led an internal team of writers, art directors, animators and packaging specialists to create a multi-pronged campaign: direct mail, email, social media, website and video. The centerpiece was our version of the Battleship game in which the center piece was clear, allowing you--the IT security chief--to see just what the enemy was doing. Click here to see the video. Don't be afraid.
Compound Photonics content marketing
Why would a mobile device maker put an HD projector in a phone? It's the way to shine in a market crowded with indistinguishable products. I led creative development of a content marketing juggernaut to the market leaders and influencers to show them the light, using articles, infographics, email and social media.