Writing has been the backbone for all the phases of my marketing career. From technical journalism, through PR, advertising, branding and content marketing, it's the process of writing that has provided me (and my clients and their customers) direction and inspiration. These work samples and my new blog show my interests and range.
"David has a creative mind when it comes to words... David researched the topic areas, asked the right questions, and totally got involved in the products, and the projects. He was able to direct both the creative and content teams to ensure the messaging/content, look and feel was right." - Penny Dungar, VP Operations, Protocol Global Ltd.
Marketing Director at Grid Forward
I help this regional organization expand its mission to advance a more flexible, resilient, equitable and low-carbon energy grid across the wester U.S. and Canada. I write articles, blog posts, newsletters, briefings and event materials. Read some recent articles:
Grid Innovation Briefing for Senate and Congressional offices engaged in defining grid investments within the American Jobs Act
First Virtual Utility Roundtable Assesses Initial Load Shape Impacts from COVID-19
Freelance Writer and Editor
I’m learning so much across the vast expanse of clean energy technology and programs as a freelance writer and consultant for a wide range of organizations. Here are two examples:
The Evolution of Corporate Climate Commitments for 3Degrees - email me and I’ll share that with you
Creating Connected Buildings is a Matter Of Execution, Not Technology for ASWB Engineering
Content Director and Writer
As creative lead at Publitek, I often get to write articles, papers and posts for its wide range of deep tech clients.
Right from the start: An efficient, sustainable IT infrastructure for 5G for ITRenew
My editorial blog post from April, 2020 entitled Five things tech B2B marketers can do now to be more effective during the COVID-19 crisis.
Here is a recent one for Mouser about its Engineering Big Ideas video series.
I wrote this case study about the rebranding of Grid Forward.
Contributing Editor at Cleantech Concepts
I indulge my passion for clean energy, clean tech and a sustainable economy by writing for Cleantech Concepts, a media company focusing on emerging R&D and business models that may some day make all the difference. I covered a light EV concept that uses swappable batteries to multiple its range and fleet management capabilities (right). I reported on remarkable ultra-thin photovoltaics that could could fit around eyeglass frames - or stitched into suit jackets - to give every person their own personal, portable power supply.
Formula E events promotion
Demand Energy's storage tech is so hot, it helps to power the FIA Formula E electric car races. It also got the company acquired by Enel, a major Formula E sponsor. Faster than you can say "there they go" I wrote an "awareness" newsletter, a series of emails and a partner flyer to make sure the right prospects showed up to take part in the special events.
Audio Blog Posts
After years of being asked to pitch speeds and feeds, I figured it was time to stand up for the fundamentals of B2B storytelling. What better way to do that than as a storyteller? So off to the studio I went to record these vignettes. Take a couple of minutes to enjoy my dulcet tones.